Introducing Our New Brand: Ultimate “U”

Since 2011, we’ve been on a mission to redefine e-commerce – growing from a founder’s dream of working remotely to a global company with $25M in annual revenue, 200k+ items sold in a year, and three years of incredible, 100%+ growth, all fueled by our proprietary technology.

Today, we're thrilled to launch our new brand and website, Ultimate “U.” This new identity stays true to our roots while amplifying our people-first approach. The “U” in our logo not only looks like a person but also stands for "You" – putting the individual at the heart of everything we do.

As a fully remote company, we’re now 75+ team members strong, spread across 22 countries 🌎 … and we’re hiring!